Miele is currently represented in 47 countries with its own wholly-owned sales subsidiaries and in a further 50 via distributors and importers. Alongside providing reliable after-sales service and spare parts, these Galleries represent an integral part of Miele's worldwide branding effort. Boasting spacious showrooms covering up to 1000 m², these flagship representations both contribute to the Miele brand's premium claim and cater for regional preferences and distinctions. In order to bring the brand and its products to life for sales partners and end-users alike, Miele has equipped its Galleries with training facilities and active kitchens for hands-on cooking events.

220 invited guests attended the opening of the new Miele Gallery in Dubai. The Sama Tower in the Sheikh Zayed Road, only completed last year, houses Miele's World of Experience on two floors. A tour of the ground-floor facilities presents visitors with fully equipped show kitchens, a coffee bar and Miele@home, a system for networking smart domestic appliances. Passing the elegant black-and-white presentation walls showing off vacuum cleaners and laundry care appliances to perfection, visitors automatically arrive at Miele Professional, an area showcasing heavy-duty machines for commercial applications. In the staircase to the upper floor, historical advertising and photographs of past products illustrate the company's 112-year pedigree. The upper floor of the Gallery with its active kitchen offers ample space for product launches, training courses, cooking demonstrations and art exhibitions.

It is befitting that Dubai generated one of the single biggest orders in the company's history: The kitchens of the 900 apartments in the world's tallest building, the Burj Khalifa, are now home to no less than 7560 Miele appliances. This has since been followed by other major orders such as the 1400 or so laundry care and kitchen appliances for the Landmark Tower in Abu Dhabi, now nearing completion.

A further Gallery has recently been inaugurated within sight of the famous Petronas Towers in Malaysia's capital Kuala Lumpur. This brand experience takes in two floors of the newly built Menara Kencana Petroleum Building. On the ground floor, brand- and status-conscious visitors from throughout Malaysia can experience the entire gamut of products first-hand. An exclusive event centre with an active kitchen is available on the 12th. floor of the same building for cookery demonstrations and hospitality events for partners in business. Miele's subsidiary in Malaysia, founded in 2009, has already equipped several exclusive projects with Miele's bespoke appliances, including all the 94 units in the luxury ONE KL Tower and the premium penthouses and apartments at Zephyr Point.

Press contact:
Catharina Saalbach
Tel.: +49 (0)5241/89-1955
Email: catharina.saalbach@miele.de

Company profile:  Miele is world leader in the production of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2010/11 turnover amounted to approx. EUR 2.95 bn with sales outside Germany accounting for 70%. Miele has its own wholly owned sales subsidiaries or operates through distributors in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 16,500 with two-thirds in Germany. The company has its headquarters in Gütersloh, Westphalia.